News

Whether they’re orange or white, bought in the check-out line in your local supermarket or in bulk on a shopping spree abroad, we all know Tic Tac and – most importantly – the practical container they come in, which fits perfectly in your pocket. But few people probably consider the details of the package design and its value for the Tic Tac brand, not to mention the battles being fought behind the scenes to ensure the protection of something as simple – yet important – as a little plastic container. This container has been the subject of a lengthy dispute between the Tic Tac manufacture, Ferrero, and a Polish competitor, BMB, who makes a similar mint candy called “Mik Maki”, sold in a similar container – a dispute, which now finds it ending with a ruling from the Court of Justice of the European Union (CJEU